NATIONWIDE RESEARCH AT A GLANCE
FINNEY’S FAST 5 – DECEMBER 2015
THE TOP 5 SOCIAL MEDIA SITES FOR CCM LISTENERS
Wondering which Social Media sites your listener uses? And which she doesn’t? We asked Contemporary Christian Music Radio listeners in multiple markets across North America which Social Media sites they use weekly or more often. Here are the Top 5 answers:
Google Plus 29.2%
Twitter 14.6% (tie)
Snapchat 14.6% (tie)
LOTS of familiarity and use of Facebook among CCM listeners. And almost half use Pinterest. Twitter? Not so much, with only about 1 in 7 indicating they use it regularly. Vine, Tumblr and Periscope? All below 5%.
Coming in Finney’s Fast Five for January: The Top Five Testing Songs From Each Of The Last Five Years.
Chuck Finney is the President of Finney Media and has over 30 years experience helping radio stations grow audience and deepen relationships with listeners. He led Salem’s KLTY Dallas to record audience levels and served as National Program Director for Salem’s Fish CCM stations. While with KLTY, the station won multiple awards, including NRB Music Station Of The Year, the CMB Major Market Station Of The Year and the NAB Religious Station Of The Year.
Chuck served as Chairman of Christian Music Broadcasters and currently serves on the Radio Committee of NRB.
Since 2009, he has consulted Christian Music and Teaching radio stations and ministries internationally, helping them reach more people while being Gospel-focused.
He and his wife of 25 years, Lynda, live in the DFW area and have two daughters.